Flat Fee MLS REALTORS® of Virginia Listing Service

Author  By Debbie Kent      Updated June 9, 2024

List Your Home on the MLS | Best flat fee listing packages | Sell using flat fee in Virginia | FAQs about listing your home

Listing on the Virginia MLS for a low flat fee or flat rate is the best way to sell real estate, in our opinion. Our opinion is based on over 20 years of experience and having done the traditional 6% model many of those years. Flat Fee listing works because you are getting the exact same product of listing on the Virginia MULTIPLE LISTING SERVICE as with any agent but you are saving a ton of money. It's really a "no-brainer". Do the research, and you will agree.

Some in the industry call us limited service brokers that is only if you choose that level of service. We are full service brokers, if you choose. We offer a la carte services. We are discount brokers but do not compromise the service. You are listing direct with a local broker. Pay for what you need or want.

Many Virginia FOR SALE BY OWNERS or FSBO want very little service and the same goes for investors. However, many sellers, want and need more help and we are here to fill their needs as well.

There are many sites on the internet that are 3rd party referral sites. This means, they get your order for a listing, then bid it out for the lowest bidding agent. Some agents are willing to work very cheap to get a listing, with hopes of getting buyer leads from that listing, so they can make a 3% buyer agent commission. We do not do that, you are listing directly with your listing agent. Please give us a call, so we can discuss in detail, if you like.

Fee MLS Virginia Listing Packages

Best Choice Flat Fee provides a variety of options designed to suit each seller's circumstances. We recognize that no two situations are alike, so we've created a number of listing plans for you to choose from. Whether you're after a complete, all-inclusive plan or a more economical choice, we're committed to aligning our services with your objectives. With our assistance, you'll be able to navigate the selling process confidently and successfully, regardless of the option you go for.

Selling Using Flat Fee in Virginia

Yes, the MLS seems like an invention of the modern age. But, in fact, the term “multiple listing”—and the overarching concept behind it—was first coined in 1907. Back then it described the old-timey practice in which real estate agents would gather regularly at offices or conferences to trade info about homes they were trying to sell, hoping this network could help connect them with buyers. In 1908, the National Association of Real Estate Exchanges (the organization that later became the National Association of Realtors®) endorsed the use of this system by all agents. It quickly caught on from there, evolving, stage by stage, into the modern system in use today—online and fully searchable by price, neighborhood, and home features.

While the Virginia MLS may look like one large national database, it's actually a suite of approximately 700 regional databases. And they're quite territorial: Each regional MLS has its own listings, and agents pay dues to access and post homes on each one. This is why agents who want a broader reach for their clients may become a member of more than one MLS.

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Frequently Asked Questions

See below for answers to questions ranging from our varied packages to the selling process. No matter your question, our goal is to ensure you feel informed and confident. Dive in and find the answers you're seeking about our services. Click on a question below to see the answer.

Yes, you can cancel with no fee, and list with another REALTOR®.  But Why?
All that changes when you cancel your mls listing with one agent and go with another, is the realtor's name, company and phone number.  That is it.
What you should change is your price or the commission amount you are offering or better pictures or improve issues in the home.  One of those mentioned is why your home is not selling.
We are state licensed Real Estate Brokers, which is the highest designation an agent can become. It takes many classroom hours and years of experience to become a broker. Being a broker, you can own your company and sponsor other agents. 
* All Virginia listings look the same on the MLS (Multiple Listing Service). We get a lot of clients that were listed with 6% agents, cancel with them and list with us. We even get a lot of agents listing with us because their brokerage will not give them a discount on their personal homes.
The key to selling a property is the listing price, commission, home location and condition of the home, not the listing agent. We can advise you on the listing price and the selling process. 
If you have ever listed on the MLS, then you have listed this way.
Sometimes sellers think they are doing something different, but this is not the case.
We are listing on the same local MLS as any other agent, but instead of charging a 3% commission at closing we are charging you a low flat fee,
We have "unbundled" our services. You pay for the service that fits your needs. We are your listing agent. Your listing will look the same, as all other listings. How much you pay us to list is not mentioned on the MLS. The only commission listed on the MLS, is how much you are offering to pay the buyer or leasing agent.
You are not listing your property yourself.
We are your listing agent, but instead of working for a high commission, we are working for a flat fee. We provide all the same services as any agent. There is only one REALTOR® MLS in your area, and this is where we will be listing your property.
Depending on the listing package, we can help you with pricing, contract review and contract negotiations. We are full service agents. We have done traditional 6% real estate in the past, but do it this way, because it is a fantastic service.

We  are your listing agent, however if a buyer comes to you directly as a FSBO - FOR SALE BY OWNER you can sell to them and not pay a buyer agent commission, but we are still your listing agent and still here to help you with the process (depending on listing package)
Our success rate is 100% when clients listen to our advice.
We have been doing this for many years and provide you all the tools for a successful sell, but ultimately the sell of your property depends on what you do. If you overprice your property, there is no magic any agent can do.
List 2 Sell - 4P's of selling
  • Price
  • Presentation (staging)
  • Photos
  • Putting on the MLS
Yes, agents will show your Virginia MLS listing. You are not a Virginia "flat fee or fsbo" listing on the MLS. All VA listings look the same.
We have been doing this many years and sold thousands and thousands of properties. The only commission agents care about is theirs. How much they are offered is posted on the MLS. The listing agent commission is not posted on the MLS. You decide how much you are going to offer the buyer's agent. You are not a FSBO on the MLS. Your listing looks just like all other listings and feeds to all the websites any other agents listings feeds to.  The MLS controls this.
  1. Decide on a listing package
  2. Order directly on the website
  3. Set up Your Account
  4. Fill in basic property Details
  5. Upload your photos
  6. Fill in the MLS Data Input Sheets (all the info on your property)
  7. Fill in the MLS Listing Agreement.
  8. Order the delivery of your sign and/or lockbox
  9. Then we get it all and key you into the MLS and the FSBO website
After you order:
  1. We set up delivery of your post sign,mail sign panel and maillock box (if you ordered them) - you should have within 2 business days
  2. Once we have your listing info, you can be listed within 2 business days
  3. We will email you a link to the listing for proofing

More FAQs

Click on a question below to see the answer.

Simply Compare Us Versus the Competition!  Call us and then call them.
What you will find with us is that you are talking directly with the Realtor that will be listing your property. We are the listing company and care about you and our business. Often these companies you find on the web are not even located in Virginia.  They are simply 3rd party referral sites.  Debbie Kent has been a REALTOR® since 1994.  We offer traditional (6%) and flat fee listing services. If you are willing to do the work of the listing agent (set up your account, upload pictures, fill out the MLS Listing Agreement and fill out the MLS Data Input Sheets which takes about 2-3 hours), this flat fee program is for you.  Remember you do need to check your email, phone and text every day with this program.
Often Sellers are listed with a Flat Fee Service, however since the listing agent commission/fee is not published in the MLS, it is hard for anyone to know you have opted for a Flat Fee Listing rather than a traditional MLS Listing.  The listings look exactly alike in the MLS and public websites. 
Fear is a key factor with many folks (is it too good to be true).  If sellers ask a traditional agent about a flat fee listing, of course they are going to discourage the seller.  They want the 3% for that listing. 
You can save that 3% if you are willing to spend 2-3 hours to do the listing agents job.  
If you are after a very experienced, highly qualified agent... Debbie Kent is here for you. She has dedicated her career to saving sellers and buyers thousands since 1994.  
She has received Top Agent Award for 2016, 2017 and 2018 and is a member of the Million Dollar Club.

Flat Fee MLS - Sale By Owner Banner

Your contact info is in the MLS's "agent remarks".  The MLS will not feed your personal contact info to public websites as the MLS is set up for agents to make money. 
Agents can call you directly with basic questions. Should agents or consumers call or email us with questions, we forward youtheir contact info.
The MLS dictates what fields feed to public website like REALTOR.com and ZILLOW.  We have no control on the fields that are fed.
The MLS will not allow your contact info or web addressed on public websites.

If we get calls or emails on your property - we forward them to you via email.
All Agents can see your contact info and in the agent remarks where they are instructed to contact you direct for info and showings and to send all offers to you and to me.
We must be keep in the loop and cc on all contract related correspondence - even if you do not select a plan that includes contract review, negotiation, etc.

We do not come out and take photos.
Most clients take their own photos, however if you want to hire a professional.  Contact us to see if we have someone in your area that we recommend.
The cost of hiring a professional can range from $200 - $600. Photos are important and may be money well spent.
Normally within (1-2 business days).
You will place your order, set up basic info in your account, upload your photos, fill out the required MLS Listing Agreement and then the MLS Data Input Sheet.
Once we receive all back from you, we will then key in your listing and we will send you a copy of the active listing to proof once you are listed.
About 1/3 of our buyers comes to you directly, without a buyer's agent.  Our Full Service Package includes us drawing up the offer for seller and buyer.  The buyer will feel comfortable knowing that  a highly experienced, fully licensed agent will be preparing the offer.  There will be NO buyer agent commission and NO commission due to us.  However, if the buyer comes in with an agent, they you will pay the 3% buyer agent fee. 
No, you do not have to pay a 3% buyer agent commission, but it is strongly recommended.
You are already saving 3% on the listing side.  You want your listing to be just like all the other listings out there (offering 3%).
If you went to work today and had 5 supervisors offering you 3% but 1 offering you less, who will you work for?
Some agents refuse to show properties not offering 3% or will discouage the buyers from purchasing your property.  It is not right, but it is reality.
Pricing your home is critical to selling your home as well.  If your property is overpriced - it will not sell.
If you are getting a lot of showings and no bites, either you are overpriced or your home needs some work.

Build Trust

Establish and maintain a positive track record in the marketplace.

Advertise Honestly
Adhere to established standards of advertising and selling.

Tell the Truth
Honestly represent our product and services, including clear and adequate disclosures of all material terms.

Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer's decision to buy.

Honor Promises
Abide by all written agreements and verbal representations.

Be Responsive
Address marketplace disputes quickly, professionally, and in good faith.

Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.

Embody Integrity
Approach all business dealings, marketplace transactions and commitments with integrity.

About Us

Learn about Best Choice Flat Fee's listing expertise.


Hear from satisfied clients about their experience.


Contact an owner directly to set up a house showing.

Contact Us

Please contact us with any questions or concerns.

Get Your Home Listed on the MLS Now

If you're ready to proceed, select the package that best meets your needs and let's get started. Best Choice Flat Fee offers a seamless process and support at every stage. Feel confident in your decision, knowing that your success is our priority.

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Questions & Answers

Answers to important Flat Fee MLS questions.

Yes, Flat Fee Listing has been around a long time. The key to selling a home is pricing it right and getting on the MLS. Most sellers find homes on the internet and nobody cares how much the listing agent makes for listing.
Getting it listed on the MLS with an experienced flat fee agent and price your home correctly. A good flat fee agent can guide you through the entire process.
We are group of Flat Fee Brokers (licensed in each state) and not a 3rd party referral site. You will be dealing directly with your broker.
For many years. Many brokers started doing flat fee with the internet gain popularity around the year 2000.
None. Choose a good full service flat fee broker and you will be getting one the best brokers in the business. Way better than most agents than work for one of those "franchise brands".

Flat Fee MLS Listing Virginia Cities

Virginia Beach | Chesapeake | Norfolk | Arlington | Richmond | Newport News | Alexandria | Stafford | Spotsylvania | Hampton | Roanoke | Portsmouth | Suffolk | Lynchburg | Centreville | Leesburg | Harrisonburg | Ashburn | Charlottesville | Blacksburg | Manassas | Danville | Petersburg | Sterling | Fredericksburg | Winchester | Salem | Staunton | Herndon | Fairfax | Waynesboro | Christiansburg | Hopewell | Culpeper | Radford | Manassas Park | Bristol | Colonial Heights | Vienna | Front Royal | Williamsburg | Falls Church | Martinsville | Poquoson | Purcellville | Warrenton | Pulaski | Smithfield | Vinton | Ashland |

About Us


Debbie Crevier-Kent began her career as a licensed Real Estate agent in 1994. The company has built an impressive roster of satisfied clients by giving customers the best real estate homes for sale service available at a fraction of the cost. Best Choice Flat Fee™ is a national organization of professional flat fee brokers. All brokers have to meet qualifications to be part of the group. Please call me with any questions at 540-582-5777

Our Contacts

Debbie Kent


License #0225030213